Financial institution logo A banking logo is a visual mark used to identify a bank, credit union, investment company or other type of financial services institution. These logos are carefully crafted to reflect trust, faith, assurance, and authority–traits that are indispensable to the finance sector.
Blue is the most popular color, representing loyalty, stability and trust.
Green is generally symbolic of growth, plenty, and sustainability.
Prestige and value can be suggested using gold or silver.
A font with serifs implies that your brand is well-established and trustworthy.
Modernism and transparency are better expressed by sans serif typefaces.
Types of logos The most common types of logos are shields (indicating security), columns (for strength), arrows/upward trends (indicating growth), and globes (for global reach).
Geometrical shapes are often used with a kind of load in order to indicate order.
The logo not only separates the school from the competition, but it also signals authority. In branding, it’s a fundamental factor that makes people and investors believe in and trust brands.
a moving, blue octagon.
Bank of America — red and blue stripes in the form of an abstract American flag.
Citibank a generic wordmark with a red arc representing both protection and connection.
“At the end of the day, a financial institution’s logo is not just a logo, it is a representation of their brand promise and reputation
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